What is cause-related marketing?

Name: What is cause-related marketing?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Cause-related marketing is when a corporation promotes a particular charitable cause and commits to donating a portion of its profits to a related organization. This form of marketing links the corporation to the charitable cause, creating a positive public image and increased brand loyalty from consumers who support the cause. Cause-related marketing involves a linking up between the corporation and a particular charitable cause.

What Is Cause-Related Marketing