________ appears to be the key ingredient in the concept of satisfaction of customers of service firms.

Question

Quizplus · Accepted Answer

Meeting customer's expectations is the key ingredient in the concept of satisfaction of customers of service firms. When a service firm meets or exceeds the expectations of its customers, they are likely to be satisfied and may even become loyal customers. This emphasizes the importance of understanding and managing customer expectations in the service industry.

________ Appears to Be the Key Ingredient in the Concept