Zeithaml et al (2001) proposed __________ based upon profitability for firms trying to improve long-term firm performance.

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Zeithaml et al (2001) proposed the customer profitability pyramid based upon profitability for firms trying to improve long-term firm performance. The customer profitability pyramid categorizes customers into four tiers based on their profitability: platinum, gold, iron, and lead. This helps firms identify and prioritize their most profitable customers for retention and investment.

Zeithaml Et Al (2001) Proposed __________ Based Upon Profitability for Firms