What is not necessarily a defining characteristic of a customer, from the perspective of the company?

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Quizplus · Accepted Answer

While companies aim to attract and retain customers, not all customers are good for business. Some customers may be high maintenance, cost more in customer support, or have a negative impact on the company's reputation. Therefore, being a "good and beneficial" customer is not necessarily a defining characteristic from the company's perspective. A customer is someone who has bought your product or service. However, it is important to remember that not all customers are necessarily what could be called 'good' customers. An unfair customer is one who does not act in a manner in which decency and care for the welfare of others and reasonableness are the guiding principles (Barry and Seiders, 2007). These individuals can hurt the company and its employees even if not engaging in illegal behaviour.

What Is Not Necessarily a Defining Characteristic of a Customer