Which of the following is not one of Schoder's (2007) steps in the process for making CLV calculations?
A) Calculate costs per customer per period.
B) Estimate the probability of purchase and dollar amounts expected to be spent using RFM (reach, frequency, and monetary value) .
C) Estimate the probability of purchase and dollar amounts expected to be spent using RFM (recency, frequency, and monetary value) .
D) Estimate the profit contribution for each customer.
Correct Answer:
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