_______ is where all company products are tied to the same corporate name, and the power of the name will pre-sell the product offering.
A) Effective brand
B) House of brands
C) Branded house or manufacturer's brand
D) Sub-brand

Question

Quizplus · Accepted Answer

A Branded house or manufacturer's brand is where all company products are tied to the same corporate name, and the power of the name will pre-sell the product offering. This is different from a House of brands, where each product has its own unique brand identity, and a sub-brand, which uses the corporate name as a prefix or suffix to distinguish the product line. An effective brand could refer to any of these brand strategies, as it simply means that the brand is successful in achieving its intended purpose.

_______ Is Where All Company Products Are Tied to the Same