There are a variety of tools for asset valuation from a financial resource perspective that may aid brand managers to achieve greater efficiencies. Which of the following mechanism is suggested by Herremans, Ryans, and Aggarwal (2000)?
A) Brand turnover
B) Brand ROI
C) Advertising efficiency
D) Advertising ROI

Question

Quizplus · Accepted Answer

Herremans, Ryans, and Aggarwal (2000) suggest that brand ROI is a tool for asset valuation from a financial resource perspective that may aid brand managers to achieve greater efficiencies. Brand ROI measures the financial return on investment in a brand, which can help brand managers make informed decisions about marketing and resource allocation. Two interesting mechanisms were suggested by Herremans, Ryans, and Aggarwal (2000): advertising turnover and brand ROI.

There Are a Variety of Tools for Asset Valuation from a Financial