The advantage of the GE model lies in

Question

Quizplus · Accepted Answer

The GE model has multiple advantages over the BCG matrix, including the use of more variables, recognition of different industry attractiveness factors, and the use of nine cells instead of four. Therefore, all options given are correct. The advantage of the GE model lies in the recognition that the attractiveness of an industry can be assessed in different ways than using growth rate only, the recognition that the attractiveness of an industry can be assessed in different ways than using growth rate only and the use of nine cells, not only four.

The Advantage of the GE Model Lies in