What is the appropriate strategic objective for a cash cow business?

Question

Quizplus · Accepted Answer

The appropriate strategic objective for a cash cow business is to harvest/hold. This means that the business should focus on maintaining its market share and maximizing profits while minimizing costs. The cash cow should not be invested heavily in terms of marketing, research and development or capital expenditures, as it is already generating considerable cash flow for the company. Therefore, harvesting or holding is the most appropriate approach, as it allows the business to continue to milk the cash cow while minimizing any potential risks or costs. The appropriate strategic objective for a cash cow business is "Harvest/Hold".

What Is the Appropriate Strategic Objective for a Cash Cow