What does the GE business screen focus on?

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The GE business screen focuses on both the position of the business and industry attractiveness. It analyzes these two factors to determine the potential of a business unit and whether it should be invested in, continued, or divested. Market growth is one of the components used to evaluate industry attractiveness. General Electric's (GE's) business screen, which places the SBUs in a nine-cell matrix using the attractiveness of the industry and the position of the business (see Figure 3.5).

What Does the GE Business Screen Focus On