Portfolio analysis and planning normally takes two forms:

Question

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Portfolio analysis and planning can be categorized into two main types which are product portfolio analysis and business portfolio analysis. Product portfolio analysis involves analyzing the organization's products or services, their performance, their growth potential, and identifying areas where the organization can expand or improve. Business portfolio analysis, on the other hand, involves analyzing the organization's overall business and determining which business units to invest in or divest from. Both types of analysis are critical for effective portfolio planning and management. Portfolio planning can take two forms: (a) product analysis and (b) business analysis.

Portfolio Analysis and Planning Normally Takes Two Forms