What entails the strategic analysis area of strategic marketing management?
A) Tactical plans, leadership styles
B) Understanding the strategic position of the organization in terms of its external environment and internal resources
C) Direction of development, method of development
D) SMM
Correct Answer:
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Q1: Two areas of strategic marketing management process
Q3: Which of the following are NOT elements
Q4: What does the PESTLE framework help us
Q5: What does the acronym in the PESTLE
Q6: What is environmental scanning?
A) Is the process
Q7: The process of assessing and interpreting the
Q8: IKEA's experiment with housing trends in Europe
Q9: Scenario analysis provides
A) a way to analyse
Q10: Scenario analysis helps managers to build
A) a
Q11: The two types of scenario analysis and
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