What is the difference between an SBU strategy and functional strategy?
A) SBU strategy is the overall goals of the business; often expressed in financial terms whereas functional strategy is how to compete in individual product-markets.
B) Both are the same.
C) SBU strategy is how to compete in individual product-markets whereas functional strategy is for the organization's functional area.
D) Functional strategy is how to compete in individual product-markets whereas SBU strategy is for the organization's functional area.
Correct Answer:
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