Looking at Porter's generic strategies what role can marketing play?

Question

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Marketing can impact both the low-cost strategy and differentiation strategy, as marketing can help to communicate the company's unique selling points and value proposition to customers, and also help to promote cost savings or price competitiveness through effective pricing strategies and promotions. Therefore, marketing plays a critical role in shaping and executing both generic strategies. Marketing can impact the low-cost strategy and impact differentiation strategy.

Looking at Porter's Generic Strategies What Role Can Marketing Play