Strategic marketing management is introduced to highlight the role of marketing in the relationship between

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Strategic marketing management emphasizes the importance of understanding and adapting to the firm's environment, which includes competition, industry trends, and regulatory factors. While marketing also involves building relationships with consumers and engaging with different stakeholders, the emphasis on strategic management highlights the need for a broader perspective beyond just the firm-consumer relationship. Strategic marketing management is introduced to highlight the role of marketing in the relationship between the firm and its environment

Strategic Marketing Management Is Introduced to Highlight the Role of Marketing