Which of the following is an example of inbound marketing?
A) Jerry contacts 5 prospects
B) Philip's blog includes a comments section
C) Exxon Mobile prepares a white paper on oil exploration that is downloadable with an email address
D) LinkedIn offers sales people access to customer emails and account information
E) sales representatives run ads in trade magazines emphasizing discounts and customer service

Question

Quizplus · Accepted Answer

Inbound marketing is focused on attracting and engaging potential customers through content creation and digital marketing tactics. Providing a white paper on a topic related to your industry is a common inbound marketing tactic to provide educational value and generate leads.

Option A is an example of outbound marketing, where a salesperson is proactively reaching out to prospects.

Option B is a feature of a blog, but it doesn't necessarily represent an inbound marketing tactic on its own.

Option D is not an example of inbound marketing, as it involves accessing data that may not have been voluntarily provided by potential customers.

Option E is also an example of outbound marketing, where the focus is on promoting discounts and services rather than attracting and engaging potential customers through content creation.

Which of the Following Is an Example of Inbound Marketing