Why are large discounts counterproductive for a marketing strategy?
A) they devalue the brand
B) people don't like them
C) they lower the quality of the product
D) marketers can't track them
E) they are profitable

Question

Quizplus · Accepted Answer

Large discounts can signal to consumers that the product is not worth the full price, and therefore devalue the brand. This can lead to decreased demand, lower profit margins, and difficulty in retaining loyal customers who are accustomed to discounts.

Why Are Large Discounts Counterproductive for a Marketing Strategy