The purchase funnel differs from the purchase decision process because:
A) it is shaped like a funnel and not a sphere
B) the purchase decision process is from the marketers' perspective
C) the purchase decision process leads directly to sales
D) the funnel is shorter than the purchase decision process
E) the purchase decision process examines the behavior of the consumer

Question

Quizplus · Accepted Answer

The purchase decision process focuses on understanding the consumer's behavior and journey, while the purchase funnel is a model used by marketers to visualize the stages a consumer goes through before making a purchase.

The Purchase Funnel Differs from the Purchase Decision Process Because