Attribution in digital marketing means:
A) determining the activities in which people engaged prior to purchase
B) determining the rate of return on the investment
C) examining the content in various forms of social media
D) blogger strategy for raising search engine rankings
E) monitoring competitive digital media

Question

Quizplus · Accepted Answer

Attribution in digital marketing refers to the process of determining the activities that led a consumer to make a purchase or take a desired action. This includes examining data from various sources such as social media, email marketing, and online advertising campaigns to determine which touchpoints were most effective in driving conversions.

Attribution in Digital Marketing Means