Which of the following exemplifies the two-step flow of communications?
A) Crest advertises its ADA endorsement
B) Colgate sells products below market rate to rival smaller competitors
C) Aim sends samples to dental hygienists to give to patient
D) new Hello brand toothpaste gives out full sized samples in New York City
E) none of the above

Question

Quizplus · Accepted Answer

The two-step flow of communications describes the process of information moving from media sources to opinion leaders or influencers, who then interpret and disseminate the information to their followers or social networks. The distribution of samples to dental hygienists, who can then recommend the product to their patients, exemplifies this model.

Which of the Following Exemplifies the Two-Step Flow of Communications