When advertisers use revenues as a base for determining ad spending they are using which method?
A) percentage of sales
B) objective and task
C) payout
D) competitive parity
E) return on investment

Question

Quizplus · Accepted Answer

When advertisers use revenues as a base for determining ad spending, they are using the percentage of sales method, which involves setting the advertising budget as a percent of the previous year's sales or the projected sales for the upcoming year.

When Advertisers Use Revenues as a Base for Determining Ad