Advertising elasticities represent:
A) the degree to which advertisers use digital media
B) efficient spending by firms in a competitive market
C) research on ad spending by firms
D) the effect of bounce rate on sales
E) the degree to which ad spending leads to sales

Question

Quizplus · Accepted Answer

Advertising elasticities represent the degree to which ad spending leads to sales. It measures the percentage change in sales that results from a percentage change in advertising spend. It helps firms to evaluate the effectiveness of their advertising campaigns and make informed decisions about their ad spending strategy.

Advertising Elasticities Represent