Which is true about multimedia processing?
A) humans all process messages in the same way
B) processing occurs simultaneously when two stimuli are present
C) people who process analytically may be more persuaded by comparative ads
D) people process imagery better when they are good with words
E) messages for hedonic and utilitarian products tend to be processed similarly by people

Question

Quizplus · Accepted Answer

Research has shown that people who process information analytically, meaning they pay more attention to details and facts, are more persuaded by comparative ads compared to those who process information holistically.

Which Is True About Multimedia Processing