Why would it be difficult for a prescription drug company as opposed to an over the counter medication to advertise using mobile?
A) high costs
B) low reach
C) limited message space
D) high bounce rate
E) low mobile penetration rate

Question

Quizplus · Accepted Answer

Prescription drug companies have to include a lot of mandatory safety information in their ads by law, leaving limited space for any other messaging. Mobile devices have even less space, making it difficult for them to advertise effectively. Over the counter medications don't have the same legal requirements, giving them more flexibility to advertise on mobile devices.

Why Would It Be Difficult for a Prescription Drug Company