Which of the following is TRUE?
A) outdoor advertising can't provide a measure of reach and frequency
B) newspapers are growing subscription bases year over year
C) magazines are measured by gross ratings points
D) the Audit Bureau of Circulation does not measure print media audiences
E) Television is measured by GRPs

Question

Quizplus · Accepted Answer

Television advertising is measured by Gross Rating Points (GRPs) which are used to estimate the size of the target audience reached by an advertising campaign. The other options are false statements: Outdoor advertising can be measured for reach and frequency, newspapers are generally experiencing declines in subscription bases, magazines may be measured by circulation or readership data, and the Audit Bureau of Circulation does measure print audiences.

Which of the Following Is TRUE