It is often the case that for synaesthetes the apparent colour of a word is determined by

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Synaesthesia is a condition where the stimulation of one sensory or cognitive pathway leads to automatic, involuntary experiences in a second sensory or cognitive pathway. For synaesthetes who experience colored hearing, the color they perceive when they hear or think of a word often depends on the first letter of the word. This is because their brains associate specific letters with specific colors.

It Is Often the Case That for Synaesthetes the Apparent