An ad's ability to gain and hold attention is entirely a matter of the message content.
Correct Answer:
Verified
Q2: The double-peaked interest pattern is best applied
Q3: Mystery ads are recommended for established brands
Q4: Interest patterns for radio commercials are identical
Q5: Humor as a style does not influence
Q6: An ad of ¼-page in a newspaper
Q7: A standard 1-page, 4-color ad will, on
Q8: Short paragraphs, short sentences and short words
Q9: Due to the limited processing time, passing-viewed
Q10: Search ads are a small proportion of
Q11: The single biggest barrier facing advertising today,
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