Category need is a communication effect that refers to the target customer's acceptance that the category is necessary to satisfy or remove a perceived discrepancy between two motivational states: current and desired.
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Q2: The brand-item purchase motive and the category
Q3: Brand recognition for a new brand-item is
Q4: Slogans are useful devices for making the
Q5: Brand recall-boosted recognition is an excellent brand
Q6: Brand attitude can be made up of
Q7: Brand attitude modification is necessary when targeting
Q8: Cognitive and emotional responses measurement is a
Q9: The Juster 11-point scale is the best
Q10: Purchase facilitation is always a campaign communication
Q11: A leading brand within a category would
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