Estimating the number and attention values of the OTSs in terms of their contribution towards minimum effective frequency (MEF) is easy.
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Q1: The most typical action objectives of corporate
Q2: Corporate image advertising aims to increase corporate
Q3: For corporate image advertising, the manager is
Q4: Most sponsorships produce a positive effect on
Q5: A company logo is usually sufficient to
Q7: Paid corporate publicity and corporate entertainment of
Q8: Corporate mission is defined as an inspirational
Q9: Big companies can initiate positive publicity by
Q10: With a genuine crisis facing the company,
Q11: Corporate image advertising, sponsorships, and public relations
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