Dowling identifies five situations in which corporate image advertising is useful and one of them is when the product has a short purchase cycle.

Name: Dowling identifies five situations in which corporate image advertising is useful and one of them is when the product has a short purchase cycle.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Corporate image advertising is typically more useful for products with a long purchase cycle, as it aims to build a lasting brand image and reputation over time, rather than prompting immediate sales.

Dowling Identifies Five Situations in Which Corporate Image Advertising Is