Promotions should activate the customer to immediately purchase a brand-item and provide meaningful communication about the brand.

Question

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Promotions are designed to encourage customers to make a purchase by offering them some sort of incentive or discount, and to also convey meaningful information about the brand or product. The ultimate goal is to drive immediate sales and create a positive impression of the brand in the customer's mind.

Promotions Should Activate the Customer to Immediately Purchase a Brand-Item