A direct-response ad can achieve all five communication effects in a single ad exposure.
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Q10: A strategy is defined as a broad
Q11: In the U.S. economy, more money is
Q12: Manufacturers direct all their marcoms to consumers.
Q13: Promotions should activate the customer to immediately
Q14: Moran's method involves comparing relative price with
Q15: A sharp increase in sales prompted by
Q16: Ad processing responses are different from promotion
Q18: The buyer response steps - exposure, ad
Q19: There are six marcoms planning steps.
Q20: A goal is an objective made specific
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