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There Are a Number of Advertising Tactics for the Low-Involvement/informational

Question 22

Multiple Choice

There are a number of advertising tactics for the low-involvement/informational brand attitude strategy. Which is the INCORRECT advertising tactic?


A) Use a simple problem-solution format.
B) Include only one or two benefits or a single group of benefits.
C) The benefits should be easily learned in one or two exposures.
D) The target audience must like the ad.
E) Benefit claims should be stated extremely.

Correct Answer:

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