Which ONE of the following descriptions of the key benefit claim, or KBC, is the most accurate?
A) The KBC must be unique, persuasively sufficient, and stated in three to five words.
B) The KBC must be unique, persuasively sufficient, and stated in no more than three words.
C) The KBC must be unique, persuasively sufficient, and stated in one to four words.
D) The KBC must be unique, persuasively sufficient, and stated in two to four words.
E) The KBC must be unique, persuasively sufficient, and stated in two or three words.
Correct Answer:
Verified
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