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In Which ONE of the Following Situations Is Necessary to Generate

Question 15

Multiple Choice

In which ONE of the following situations is necessary to generate brand purchase intention?


A) when a promotion offer is included in the ad for the brand item
B) when the target audience is unaware of the brand item
C) when the target audience is aware of the brand item but has never bought it before
D) when the target audience is aware of the brand item but does not have a favorable attitude toward it
E) when the target audience does not know where to buy the brand item

Correct Answer:

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