According to the Theory of Random Creativity, the Number of Creative

According to the theory of random creativity, the number of creative ideas to ask for depends on the ad agency's track record. When should you ask for a very large number of creative ideas?

A) low hit rate, low variance agency
B) low hit rate, high variance agency
C) if the agency is a small agency
D) high hit rate, low variance agency
E) new campaign for an established product