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Brand Awareness Is Best Described by Which ONE of the Following

Question 13

Multiple Choice

Brand awareness is best described by which ONE of the following definitions?


A) when you can recognize the brand
B) when you can recall the brand unaided
C) when you can recall the brand name in response to the category cue
D) when you can recall the brand's advertising
E) brand recognition or category-cued brand recall or brand recall-boosted recognition

Correct Answer:

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