Texas Cattleman's Association v. Winfrey was an example of a libel case involving a specific product rather than a person or company as a whole. The legal term for this is
A) trade slander
B) product disparagement
C) unfair comment
D) commercial desecration
E) none of the above, because the court ruled in this case that only people can be libeled

Question

Quizplus · Accepted Answer

The legal term for a libel case involving a specific product is product disparagement. This term refers to false or misleading statements about a product that can harm its reputation or sales. In the Texas Cattleman's Association v. Winfrey case, Oprah Winfrey made comments on her show about the safety of beef, which the cattle industry argued were false and caused a decrease in sales. The court determined that Winfrey's speech was protected by the First Amendment, but the case still set a precedent for how product disparagement cases are handled in the United States.

Texas Cattleman's Association V