When people take the peripheral route they are engaging in ________ processing. In contrast, when people take the central route they are engaging in ________ processing.

Question

Quizplus · Accepted Answer

The peripheral route involves superficial processing where individuals are influenced by external cues rather than the content of the message itself. In contrast, the central route involves systematic processing, where individuals focus on the content and quality of the message.

When People Take the Peripheral Route They Are Engaging in ________