The model that claims that attitude change occurs through either a peripheral route or a central route is called the ________.

Question

Quizplus · Accepted Answer

The model that posits that attitude change can occur through two routes, the peripheral route that relies on superficial cues or the central route that is more substantive and focuses on the actual content of the message, is the Elaboration Likelihood Model. The other options (Metacognition Model, Mastery Motivation Model, Implicit-Explicit Attitudes Model) do not explain attitude change in the same way.

The Model That Claims That Attitude Change Occurs Through Either