Exposing individuals to multiple persuasive messages that are weak increases the likelihood that they will endorse the opposite position.

Question

Quizplus · Accepted Answer

This phenomenon is known as the "boomerang effect" and has been demonstrated in several studies. When people are exposed to weak and inconsistent messages, it can create uncertainty and skepticism, leading them to reject the messages and potentially endorse the opposite position.

Exposing Individuals to Multiple Persuasive Messages That Are Weak Increases