Why is it so hard to change strong attitudes?

Question

Quizplus · Accepted Answer

Strong attitudes are usually formed through a significant amount of information and personal experiences, which creates a strong information base. However, this information is often lopsided and biased towards confirming and reinforcing the attitude, making it difficult to change. Attitudes formed through superficial processing (such as based on limited information or social cues) may not be as strong and may be more easily changed. Positive and negative reactions may contribute to the strength of an attitude, but they are not the primary reason it is difficult to change.

Why Is It So Hard to Change Strong Attitudes