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Joan Is Flipping Through a Magazine and Comes Across an Advertisement

Question 72

Multiple Choice

Joan is flipping through a magazine and comes across an advertisement for a new brand of deodorant. The ad is full of lovely, colorful flowers and puppies. Joan decides that she must go out and buy this new deodorant. Joan's attitude was influenced by:


A) the persuasion heuristic
B) evaluative conditioning
C) the familiarity heuristic
D) systematic processing

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