The more you see it, the more you like it is a phrase that nicely sums up:

Name: The more you see it, the more you like it is a phrase that nicely sums up:
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The phrase "the more you see it, the more you like it" is associated with the mere exposure effect, which is a psychological phenomenon where repeated exposure to a stimulus can increase a person's liking for it. This effect has been demonstrated in various studies, including those involving music, faces, and brand logos.

The More You See It, the More You Like It