________ measures reveal people's automatic evaluations of objects, whereas ________ measures reveal people's overtly expressed evaluations of attitude objects.

Question

Quizplus · Accepted Answer

Implicit measures such as the Implicit Association Test (IAT) tap into automatic or unconscious evaluations, while explicit measures such as self-report questionnaires or Likert ratings measure overt or consciously held attitudes. Therefore, A is the correct answer as it accurately distinguishes between the two types of measures.

________ Measures Reveal People's Automatic Evaluations of Objects, Whereas ________

Measures Reveal People's Automatic Evaluations of Objects, Whereas