When attitudes and norms conflict, which will be most likely to influence behavior?

Name: When attitudes and norms conflict, which will be most likely to influence behavior?
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Question

Quizplus · Accepted Answer

The Answer is When attitudes and norms conflict, their influence on behavior is determined by their relative accessibility. Whichever is more accessible will have greater influence on behavior.

When Attitudes and Norms Conflict, Which Will Be Most Likely