The norms of reciprocity and social commitment have even stronger effects in collectivist cultures.

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In collectivist cultures, relationships and social connections hold significant value, and the expectation of reciprocity and social commitment is high. Failing to fulfill these norms can lead to social ostracism and a loss of reputation. Thus, these norms have a stronger influence in collectivist cultures.

The Norms of Reciprocity and Social Commitment Have Even Stronger