Jayden is part of a public health campaign with the goal of increasing the number of people in his town who get flu shots. Given your knowledge of norms, how would you recommend that Jayden make his campaign more successful?

Question

Quizplus · Accepted Answer

The social norm in this case is that people are more likely to engage in behavior that is perceived as being popular or normative. By stating that the majority of people in the town get flu shots, Jayden is creating the perception that getting a flu shot is the popular or normative thing to do, which may incentivize more people to get the shot. The other options do not explicitly create a perception of social normativity.

Jayden Is Part of a Public Health Campaign with the Goal