Question 1

Which one of the following is not a segment of the MICE market?

Accepted Answer

The MICE market stands for Meetings, Incentives, Conferences, and Exhibitions, which are all business tourism segments. Education is not a part of the MICE market.

Question 2

An exhibition of products and/or services held for members of a common or related industry, which is not open to the general public, is referred to as a ____________:

Accepted Answer

A trade show is specifically designed for members of a particular industry to showcase their products or services to potential buyers, vendors or partners. It is not open to the general public, unlike a convention or exhibition. A meeting is generally a gathering of people for discussion or decision-making and may not necessarily involve showcasing products or services.

Question 3

A travel reward given by companies to employees to stimulate productivity, is referred to as:

Accepted Answer

Incentive travel is a reward given by companies to employees for achieving set goals, designed to motivate employees and stimulate productivity. Business travel refers to traveling for work purposes, while conference travel involves attending business meetings or events. Inducement travel is not a commonly used term in the travel industry.

Question 4

Which of the following is the most critical factor in attracting conferences to a destination?

Accepted Answer

The destination's image is the most critical factor in attracting conferences because it encompasses various aspects that determine the overall appeal of the destination to conference attendees, including the destination's reputation, accessibility, safety, unique selling points, and local culture. While factors such as DMO budget size, number of hotel rooms, and convention centres are also important, they are more ancillary to the destination's image.

Question 5

Which of the following conference groups is the most price sensitive?

Accepted Answer

SMERFs (Social, Military, Educational, Religious, and Fraternal) groups are typically composed of individuals on a smaller budget, and thus are usually more price sensitive compared to other conference groups such as Government, Corporate, and Tourism.

Question 6

DMOs specialising in attracting conferences are known as:

Accepted Answer

CVBs (Convention and Visitors Bureaus) typically specialize in attracting and promoting meetings, conventions, and other types of business events to their destinations. EAVs (Event Audio Visuals) provide audio-visual services for events, VICs (Visitor Information Centers) provide information and resources for tourists, and PCOs (Professional Conference Organizers) provide full-service planning and management for conferences and other events.

Question 7

DMOs and conference groups often contract the following to organise the event:

Accepted Answer

PCO stands for Professional Congress Organizer, which is a company that specializes in organizing and managing conferences, congresses, and other large events. While EAV (Event Audio Visuals), CVB (Convention and Visitors Bureau), and VIC (Visitor Information Center) can provide ancillary services such as audiovisual equipment, marketing and advertising support, and visitor information, they are not typically involved in the overall logistical planning and execution of events like a PCO would be.

Question 8

Special events provide DMOs with one of the few opportunities to be involved in:

Accepted Answer

Special events allow Destination Marketing Organizations (DMOs) to create and promote new experiences or attractions, which is a form of new product development.

Question 9

Of critical importance in attracting conferences and special events is:

Accepted Answer

An attractive destination image is crucial in attracting conferences and special events. This includes factors such as cultural and recreational offerings, accessibility, and the overall appeal of the destination. Promotion, tax incentives, and novelty seeking may be factors that support the destination image but are not as critical as the image itself.

Question 10

A key objective for DMOs in the meetings and events sectors is to consider the extent to which the event will:

Accepted Answer

All three options are important objectives for DMOs in the meetings and events sector. Maximizing stakeholder involvement ensures that the event is well-planned and supported. At the same time, support from stakeholders is essential for the successful development of the event. Finally, justifying public spending on infrastructure ensures that the event is sustainable and contributes to the local economy. Thus, all three options - A, B, and C - are essential objectives for DMOs.

Quiz 4: Co-Operating to Compete