In developing the VRIO model, Barney argued that a firm's resources are generally ______________:

Question

Quizplus · Accepted Answer

Barney argued that a firm's resources must be heterogenous, meaning unique and not easily replicable by competitors, and immobile, meaning not easily transferable to other firms or industries. The other options are incorrect: A is incorrect because resources can be tangible or intangible and can vary in uniqueness; B is incorrect because resources may not lead to comparative advantage if they are easily replicated; and C is incorrect because resources must be both heterogenous and immobile to lead to sustained competitive advantage.

In Developing the VRIO Model, Barney Argued That a Firm's